Clever Bloom - Smart Home and MVHR Ventilation Installation UKClever Bloom - Smart Home and MVHR Ventilation Installation UK
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LOFT · RAFTER · WALL · DENSE-PACK CELLULOSE

Warmcel 500

Blown cellulose insulation · loft top-up, rafter dense-pack, acoustic studwork · carbon-negative, made in Wales

0.038 λ W/mK
thermal conductivity
300–400 mm
typical loft depth
85%
recycled newspaper content
−39 dB
acoustic bonus · dense-pack
~1.4 t
CO₂ stored · typical loft
1 day
typical loft install
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Why switch

Why this insulation

Stores carbon that would otherwise sit in the atmosphere

~1.4 t CO₂ per typical loft · Carbon-negative

Pours into every gap and corner of an irregular loft

Blown not rolled · 100% coverage at joist ends

Eligible for ECO4 grant funding through 2026

Loft is a primary measure · Zero-upfront route

Damps sound between floors and stud walls

Up to ~39 dB acoustic bonus · HMO-tested

Dense-packs to Passivhaus grade in walls and rafters

55–65 kg/m³ · No settling over time

Handles moisture without losing thermal performance

Hygroscopic · Safe in vapour-open assemblies

Borate fire treatment · slows flame, deters rodents and insects

Class E · BBA-certified install systems

Welsh-made · UK supply chain · 85% recycled newspaper

How it works
Specification
Control/App
Installation
components
Aftercare

Cellulose traps air at the fibre scale

Recycled newspaper is shredded back to its constituent cellulose fibres, fluffed, and treated. The shredded fibre mass traps still air between every strand — air is the actual insulator. λ 0.038 W/mK across the whole range of installed densities, comparable to mineral wool, lower than EPS beads.

Blown into the cavity, not laid

A trailer-mounted blowing rig and a hose feed the fluffed cellulose into the loft, rafter cavity, or stud cavity through the installer's nozzle. The fibre flows around joists, cables, downlights, and irregular geometry that batt or roll products can't follow without gaps. 100% coverage at joist ends, at the wall plate, into every awkward eaves corner.

Density chosen for the application

For horizontal lofts (gravity holds the fibre in place) we open-blow at 30–50 kg/m³ to depth. For dense-pack applications — vertical wall cavities, rafter spaces, acoustic studwork — the fibre is packed at 55–65 kg/m³ behind a temporary membrane so it can't settle. The same product, same chemistry, different installed density per application.

Borate fire treatment

The cellulose is treated during manufacture with borate salts (boric acid and sodium tetraborate). Borate suppresses flame propagation through the fibre mass — Warmcel achieves Euroclass E as a board and improves further when installed behind plasterboard or membrane. Borate also makes the cellulose unappetising to rodents and insects — long-term passive pest protection.

Hygroscopic moisture buffer

Cellulose can absorb and release moisture without losing its thermal performance — unlike fibreglass batt, which becomes a poor insulator when damp. This matters in vapour-open assemblies and warm-roof retrofits where small amounts of moisture are part of normal building physics. The cellulose buffers humidity peaks the way wood fibre does.

Sound damping as a side effect

Dense-packed cellulose absorbs sound transmission roughly twice as effectively as mineral wool of equivalent thickness — particularly at the low-mid frequencies where voices, traffic, and footfall live. Dense-pack stud separation reaches ~39 dB in standard HMO timber-stud constructions, measurably above the Part E threshold.

λ Value 0.038 W/mK Thermal conductivity. Constant across the full range of installed densities (30–65 kg/m³). Comparable to glass-fibre batt, lower than EPS bead, higher than rigid foams.
U-Value (Loft) ~0.11 Typical post-install U-value for a horizontal UK loft at 400 mm Warmcel depth. Well below the Part L 2022 threshold of 0.16 W/m²K for loft.
Loft Density 30–50 kg/m³ Installed density for open-blown horizontal loft application. Gravity-stable; no temporary membrane needed.
Wall Density 55–65 kg/m³ Installed density for dense-pack wall and rafter applications. High enough to resist settling over the building's service life in vertical or sloped cavities.
Acoustic up to −39 dB Sound transmission reduction in dense-pack acoustic studwork. Tested in Part E acoustic compliance scopes for HMO and flat conversions.
Design Life 60+ years Cellulose loft installs from the 1980s remain in performant service after 40+ years. Borate-treated cellulose is dimensionally stable in dry loft and wall conditions.
Carbon −0.7 kg/kg Net embodied carbon per kg of installed cellulose. Negative figure — the carbon stored in the fibre exceeds the manufacturing and transport emissions.
Loft CO₂ ~1.4 t Atmospheric carbon stored in a typical 80 m² UK loft at 400 mm Warmcel depth. Stays locked in the fabric for the life of the building.
Recycled 85% Post-consumer newspaper and office paper content. Sorted at UK recycling facilities. Each tonne of Warmcel diverts roughly a tonne of paper from landfill.
Fire E / Bs2-d0 Bulk fibre fire classification. Borate treatment slows flame propagation. Standard build-ups behind plasterboard test Bs2-d0 as complete assemblies — suitable for buildings under 11 m external wall height.
Made In Wales Welsh manufacturing facility. UK feedstock, UK supply chain, mainland UK delivery routes. Short transport carbon profile compared to imported board insulations.
VOC 0 Residual volatile organic compounds in occupied space. None from the cellulose fibre, none from the borate salt treatment, none from the install process.

The blown process

1 · Pre-fill prep

Loft cleared of stored items, hatch widened if needed, ventilation paths at the eaves protected with vent baffles. Downlights inspected for fire-rated covers (open downlights need fire hoods before cellulose goes around them). Recessed light fittings, pipework, and cable runs photographed for the homeowner pack.

2 · Eaves and hatch detailing

Vent baffles fitted at every eave to maintain the air gap above the wall plate — critical for roof ventilation and to prevent fibre blocking the cold roof air path. Loft hatch surround insulated and weather-stripped. These details account for ~40% of the heat loss the loft scope is trying to fix.

3 · Hose and blower setup

Trailer-mounted blowing rig on the kerb outside; hose runs through a hatch or open window to the installer in the loft. Fibre bales fed continuously into the rig hopper. The rig handles the air mixing and fibre feed automatically — the installer controls the nozzle.

4 · Open-blow application (lofts)

For horizontal lofts, the installer works from the far corner back to the hatch, building up the fibre evenly to the design depth (typically 400 mm for a standard ECO4 scope). Depth markers fixed to joists or rafters before fill so the installer can verify visually as they go.

5 · Dense-pack application (walls/rafters)

For vertical or sloped cavities, the installer fits a temporary membrane (mesh or intelligent membrane), inserts the nozzle through a small access hole, and packs the cavity to the design density. Pressure gauge on the rig confirms the cavity is full. Access hole sealed with the same membrane and tape after fill.

6 · Verify and photo-evidence

Final depth measured at sample points across the loft. Photos taken of depth markers, vent baffles, hatch detailing, and the finished loft surface. Evidence pack issued — ECO4 grant claims and CleverBloom guarantee documentation both reference the photo log.

Installation

01 Phone chat Free · phone or video Discuss the property, loft access, and existing insulation. Confirm ECO4 grant eligibility (EPC band D–G, qualifying benefit or council-flagged household). For dense-pack applications (rafters, walls, acoustic insulation), review the build-up and any temporary membrane requirements. Indicative quote within 48 hours.
02 Fit day 1 day on site (typical loft) Engineer carries out final on-site checks before work begins: loft access, existing insulation condition, daylight inspection for fire-rated covers, eaves ventilation paths, and electrical cable routes. Loft hatch and eaves prepared before open-blown cellulose is installed. A typical 80 m² loft is completed in one working day; dense-pack wall or rafter insulation may extend installation to 1–2 days.
03 Handover & guarantee Same day Homeowner pack issued on completion, including Warmcel BBA-certified installer documentation, installation photo log, vent baffle and hatch detail photos, U-value calculation, and ECO4 evidence pack where applicable. CleverBloom provides a 10-year workmanship guarantee, while the cellulose insulation is manufactured from durable recycled fibres with a service life exceeding 60 years.

Material

85% recycled newspaper

The fibre stream is post-consumer newsprint and office paper, sorted at UK paper recycling facilities. Each tonne of Warmcel diverts roughly a tonne of paper from landfill or paper-pulp re-processing. UK supply chain — Welsh manufacturing site, UK feedstock, mainland UK delivery routes.

Borate fire treatment

Boric acid and sodium tetraborate (borax) blended through the fibre mass at manufacture. Borate suppresses flame propagation — fire moves through Warmcel as a slow char rather than a flame front. Same borate chemistry has been used in cellulose insulation since the 1970s; well-understood, no off-gassing in service.

Density: depends on the application

The same Warmcel 500 is installed at 30–50 kg/m³ for horizontal lofts (gravity-stable), 50–55 kg/m³ for rafter dense-pack, 55–65 kg/m³ for wall cavity dense-pack, and 60+ kg/m³ for acoustic studwork. Density is what controls settling resistance and acoustic damping; thermal conductivity is constant across the range.

Hygroscopic, not vapour-blocking

Cellulose can hold ~20% of its own weight in water without losing thermal performance — unlike fibreglass, which collapses when wet. The fibre acts as a moisture buffer in vapour-open assemblies, absorbing peaks and releasing them back when the air dries. Compatible with intelligent membranes; not specified with vapour-tight foils.

Pest deterrence

Borate makes the cellulose unappetising to rodents, insects, and microbial life. Loft cellulose installs from the 1980s show no rodent burrowing into the fibre mass — pests will tunnel around it but not through it. Long-term passive protection without ongoing pest-control intervention.

Fire class: E (system Bs2-d0)

Cellulose is combustible (Euroclass E) as bulk fibre. In standard build-ups — behind plasterboard for stud walls and rafters, exposed in horizontal lofts where no flame source exists — the borate treatment plus the build-up containment delivers safe service. Loft installation in occupied dwellings is BBA-certified.

Aftercare

60+ year fabric design life

Cellulose loft installations from the 1980s show no significant degradation after 40+ years in service. The fibre is dimensionally stable, the borate treatment doesn't wash out in dry loft conditions, and the carbon stays locked in the wall or loft for the life of the building.

No annual service required

No moving part, no electrical component, no filter, no consumable. The cellulose sits, insulates, and stores carbon. Standard loft housekeeping — keep stored items off the fibre, don't compress the depth — is all the maintenance needed.

Top-up rather than replace

If a future renovation needs a deeper loft (because Part L thresholds keep tightening), Warmcel tops up cleanly over the existing fibre — no need to remove what's there. Same product, same chemistry, blown over the existing mass to the new design depth.

Loft hatch insulation

An uninsulated loft hatch in a properly fluffed loft becomes the single biggest residual heat-loss path — the equivalent of a small permanently-open window. We fit an insulated hatch surround and a weather-stripped door panel as part of every Warmcel loft scope. Costs less than £150 and saves 50–80 kWh/year on a typical UK loft.

Eaves vent baffles

Roof ventilation at the eaves prevents condensation in the loft above the insulation line. Without vent baffles, blown cellulose can drift over the eave opening and block the cold roof air path — leading to summer overheating in the loft void and winter condensation on the underside of the felt. Always specified on cellulose loft scopes.

Downlight fire hoods

Open recessed downlights in the ceiling below the loft must have fire-rated hoods before cellulose goes around them — both for fire safety and to prevent the fitting overheating against the fibre. We fit hoods as part of the scope where missing. A loft fill that goes in over un-hooded downlights is a fire hazard and a service-life issue.

Pricing

Transparent pricing.
Grant included.

Heat pump unit only. Radiators, UFH, and emitters are on the heating page.

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Supply only
fully installed
Equipment
£11,200
Installation & commissioning
£4,300
Fully installed
£15,500
After £7,500 BUS grant 0% VAT until March 2027
£8,000
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Technical specifications

λ Value 0.038 W/mK Thermal conductivity. Constant across the full range of installed densities (30–65 kg/m³). Comparable to glass-fibre batt, lower than EPS bead, higher than rigid foams.
U-Value (Loft) ~0.11 Typical post-install U-value for a horizontal UK loft at 400 mm Warmcel depth. Well below the Part L 2022 threshold of 0.16 W/m²K for loft.
Loft Density 30–50 kg/m³ Installed density for open-blown horizontal loft application. Gravity-stable; no temporary membrane needed.
Wall Density 55–65 kg/m³ Installed density for dense-pack wall and rafter applications. High enough to resist settling over the building's service life in vertical or sloped cavities.
Acoustic up to −39 dB Sound transmission reduction in dense-pack acoustic studwork. Tested in Part E acoustic compliance scopes for HMO and flat conversions.
Design Life 60+ years Cellulose loft installs from the 1980s remain in performant service after 40+ years. Borate-treated cellulose is dimensionally stable in dry loft and wall conditions.
Carbon −0.7 kg/kg Net embodied carbon per kg of installed cellulose. Negative figure — the carbon stored in the fibre exceeds the manufacturing and transport emissions.
Loft CO₂ ~1.4 t Atmospheric carbon stored in a typical 80 m² UK loft at 400 mm Warmcel depth. Stays locked in the fabric for the life of the building.
Recycled 85% Post-consumer newspaper and office paper content. Sorted at UK recycling facilities. Each tonne of Warmcel diverts roughly a tonne of paper from landfill.
Fire E / Bs2-d0 Bulk fibre fire classification. Borate treatment slows flame propagation. Standard build-ups behind plasterboard test Bs2-d0 as complete assemblies — suitable for buildings under 11 m external wall height.
Made In Wales Welsh manufacturing facility. UK feedstock, UK supply chain, mainland UK delivery routes. Short transport carbon profile compared to imported board insulations.
VOC 0 Residual volatile organic compounds in occupied space. None from the cellulose fibre, none from the borate salt treatment, none from the install process.

Works with

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Installed by CleverBloom

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Clever Bloom - Smart Home and MVHR Ventilation Installation UK

We provide smart technology for homes and commercial spaces, ensuring transparent processes and optimal resource management.

Working hours: Mon - Sun. 8am - 8pm

Proudly serving the entire UK!

Give us a call
07526 985258
Send us an email
info@cleverbloom.co.uk
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